Tuesday, 25 October 2016

Marketing Collateral

Marketing collateral is used to support a company’s primary advertising message to consumers. information to channel partners about a company’s products or services. Digital media has enabled Marketing collateral is also used to communicate important marketing collateral to assume formats beyond printed material to include Web content and point-of-sale electronic devices. Dubbed “collateral material,” marketing collateral frequently runs parallel to other media that is used to communicate the primary message.